10 budding entrepreneurs have been shortlisted for the second round of pitching in the Big Break With FoodCo contest.
The Big Break with FoodCo is access-to-market initiatives aimed at helping aspiring entrepreneurs scale their businesses faster.
The contest also provides opportunity for the contestants to reach a broader audience while leveraging opportunities to stock their products in FoodCo stores commission free.
The contest is open to ambitious and innovative entrepreneurs between the ages of 18-30, while the shortlisted candidates will face a panel of jurors who will determine the Top 3 winners.
Speaking on the initiative, Head, Innovation and Growth, FoodCo Nigeria, Sheba Alogo, said that the campaign was borne out of engagements with local small businesses who indicated that getting their goods to market was a major challenge for their sustainability.
She said: “Having been a small business before, we understand the challenges that most SMEs face in growing their businesses. That is why FoodCo is always on the lookout for impactful ways to support the local SME community and has always partnered with small businesses whether as manufacturers, vendors or logistics providers.
“With the Big Break with FoodCo contest, we hope to amplify our message of support for budding entrepreneurs and so expand the pool of people reached. It is our outmost desire that as we continue to provide the critical access-to-market support connecting these ambitious young businessmen and women to target markets, the synergy from the collective effort will contribute towards the emergence of a vibrant Nigerian organized retail economy with mutual benefits for all stakeholders,” she added.
The 10 shortlisted candidates come from a broad-based industry including fashion, agro-allied and packaging, and others.