Leading omni-channel retailer, FoodCo Nigeria Limited, recently marked its 38th anniversary, consolidating its position as the oldest among the top-10 indigenous modern retail brands in Nigeria. Founded in 1982, the company, which started as a small fresh foods stall in Bodija, Ibadan, Oyo State, currently has interests in retail, quick service restaurants, manufacturing and entertainment, and operates the largest supermarket chain brand in South West Nigeria, outside Lagos. In a statement by the Executive Officer, FoodCo Nigeria, Ade Sun-Basorun, explained that the brand’s longevity in the market is due to the goodwill it enjoys from its wide customer base in addition to an enduring legacy of delivering excellent customer service at an affordable price. He said: “The occasion of our 38th anniversary affords us opportunity, once again, to thank our loyal customers, many of whom have kept faith in us for over three decades now. When we started, many of our customers were introduced to FoodCo as children coming into the stores with their parents and now, they are coming along with their own children. For that, we are grateful. “Within this time frame, we have grown from a small market stall to become a diversified consumer goods company with interests in key sectors of the economy. We are currently one of only two multichannel retailers in Nigeria offering both in-store and online customer experiences. “We have extended our operations to Lagos, Nigeria’s commercial hub, and expanded our branch network by a hundred per cent within the last two years. We have built trust and become critical partners to both our host and stakeholder communities with key interventions in education, healthcare, job creation and support for small businesses. “It has been an exciting and rewarding journey, even if challenging. In 38 years, we have seen many contemporaries come and go. We have been enriched by our experiences in the Nigerian market. We have our roots firmly entrenched in this space and we are committed to staying here for our customers and for Nigeria.” The statement added that as part of activities to mark Black Friday sales later in the month, FoodCo would be offering up to 50 percent discount off selected items across all outlets from the November, 27-29.