Leading omni-channel retailer, FoodCo Nigeria Limited, recently marked its 38th anniversary, consolidating its position as the oldest among the top-10 indigenous modern retail brands in Nigeria. Founded in 1982, the company, which started as a small fresh foods stall in Bodija, Ibadan, Oyo State, currently has interests in retail, quick service restaurants, manufacturing and entertainment, and operates the largest supermarket chain brand in South West Nigeria, outside Lagos. In a statement by the Executive Officer, FoodCo Nigeria, Ade Sun-Basorun, explained that the brand’s longevity in the market is due to the goodwill it enjoys from its wide customer base in addition to an enduring legacy of delivering excellent customer service at an affordable price. He said: “The occasion of our 38th anniversary affords us opportunity, once again, to thank our loyal customers, many of whom have kept faith in us for over three decades now. When we started, many of our customers were introduced to FoodCo as children coming into the stores with their parents and now, they are coming along with their own children. For that, we are grateful. “Within this time frame, we have grown from a small market stall to become a diversified consumer goods company with interests in key sectors of the economy. We are currently one of only two multichannel retailers in Nigeria offering both in-store and online customer experiences. “We have extended our operations to Lagos, Nigeria’s commercial hub, and expanded our branch network by a hundred per cent within the last two years. We have built trust and become critical partners to both our host and stakeholder communities with key interventions in education, healthcare, job creation and support for small businesses. “It has been an exciting and rewarding journey, even if challenging. In 38 years, we have seen many contemporaries come and go. We have been enriched by our experiences in the Nigerian market. We have our roots firmly entrenched in this space and we are committed to staying here for our customers and for Nigeria.” The statement added that as part of activities to mark Black Friday sales later in the month, FoodCo would be offering up to 50 percent discount off selected items across all outlets from the November, 27-29.
Foremost omnichannel consumer retail brand, FoodCo Nigeria Limited, has been named Retailer of the Year in the 2020 edition of the Marketing Edge Brands and Advertising Excellence Awards.The awards, which held recently at D’Podium Event Centre, Lagos, spanned multiple categories including notable brands, marketing communications agencies and individuals that have shaped the Nigerian marketing landscape within the last one year. About fifteen winners were honored at the event. According to John Ajayi, Publisher and Chief Executive Officer, Marketing Edge Publications, organisers of the awards, FoodCo’s selection was based on a track record of innovation and best-in-class customer service which have stood it out in the formal retail market. He said: “We are pleased to announce FoodCo as the Retail Company of the Year following a painstaking assessment of the impact of the brand’s activity within the category during the past year. While it has been a challenging period for the global marketing industry, exacerbated by the COVID-19 pandemic which has seen many top retailers close shop, FoodCo has continued to demonstrate resilience and exceptional leadership in the Nigerian industry”, Ajayi said. Ade Sun-Basorun, Chief Executive Officer, FoodCo Nigeria Limited, expressed appreciation to the organizers for the award which he dedicated to the entire FoodCo team as well as loyal customers.He said: “We are humbled to be recognized as Retail Company of the Year by Marketing Edge, one of Nigeria’s most respected brand and marketing intelligence publications. We consider this award as a fitting reward for the hard work, sacrifice and doggedness that the FoodCo team continues to put in across the value chain to deliver on the potentials of the Nigerian organised retail market.“As a brand that puts our customers at the epicenter of all we do, we are committed to ensuring customer satisfaction at every touchpoint and this award further strengthens our resolve to continue to deliver value across the ecosystem in order to ensure a win-win proposition for all of our stakeholders,” he added.
With the challenging economic climate, omnichannel retailer, FoodCo Nigeria Limited, has doubled its branch network in two years making it the fastest growing company in the category. This was disclosed at the unveil of the company’s latest store in Ajah, which raised its network to 13th brand outlet in the south-western region where FoodCo currently operates. The launch of the Ajah outlet follows the unveiling two weeks ago of FoodCo’s Ologuneru Plaza in Ibadan, Oyo State which offers full range of Foodco services. Speaking on the Lagos outlet, Ade Sun-Basorun, Managing Director, FoodCo Nigeria Limited said it houses general merchandise, grocery, a Quick Service Resturant and entertainment centre and is positioned to bring the joy of high quality retail to a growing suburb in Lagos. He said: “Rolling out two stores in two weeks is simply a continuum in what has been a consistent and successful expansion that has seen the FoodCo double its foot print in two years. The business has equally been commited to bringing affordable great products to customers both offline and online, leading to its investment in creating Nigeria’s first true online supermarket which affords residents of Ibadan and Lagos to get access to its full assortment of modern retail from the comfort of their homes withing a matter of hours.” Asked about why investment continued in the face of the challenging economic cycle and questions of sustainability of modern retail in Nigeria, Sun Basorun said: “As a brand, we are deeply commited to helping our customers save money and there is no time they need to do that more than during the challenging economic cycle. And having been around for 38 years, the FoodCo brand is wrapped around a rich legacy of outstading customer service driven by innovation. He said that the choice of Ajah is in line with the brand’s strategic approach to deepen retail penetration particularly among emerging communities who prefer the convenience and comfort that modern retail offers.” “We are optimistic that investments such as these will translate to a win-win outcome for all stakeholders within the ecosystem as well as re-inforce confidence in the Nigerian market amid the current global economic challenge and unique circumstance of the local environment,” he added. Founded 38 years ago in Ibadan, Oyo State, FoodCo is the oldest among the 10 top retailers in Nigeria and operates the largest supermarket chain brand in the south-west, outside Lagos.
The management of indigenous diversified consumer goods company, FoodCo Nigeria, has announced plans to collaborate with more Nigerian enterpreneurs as a way of boosting local enterprises and the economy. Disclosing this, at the unveiling of its newly-commissioned outlet in Ajah, over the weekend, making it the second of such outlet to be commissioned in Lagos, the company’s Chief Executive Officer, Mr. Ade Sun-Basorun stated that the company would be allocating some of its spaces, at highly discounted prices, for local enterpreneurs to display their wares and gain traction. He described the move as part of the company’s plans to encourage local industries and enterpreneurs, especially the medium and small scale businesses in the country. According to him, the company is already in partnership with some of Nigerian enterpreneurs, especially the local farmers, through the provisions of such spaces that would allow them display their farm produce. “The intention is to get them noticed, without compromising quality. Besides, we believe this will put them in good stead to compete effectively with their foreign counterparts, and get the much-needed recognition,” he added. Sun-Basorun also explained that the decision to open another outlet in Ajah, making it the 13th of such outlet in the South West was informed by the quest to bring the company’s quality products nearer to more Nigerians. “In the last two years, we have more than doubled the number of stores, that is from 6 to 13. This is to enable us bring our quality and affordable products nearer to the people, and enhance their shopping experiences,” he added. The FoodCo boss also disclosed that as a demonstration of its readiness to play in the emerging business world, induced by the COVID 19 pandemic, the company had opened its virtual stores to enable them reach more Nigerians, especially those, desirous of having their goods delivered at their doorsteps. “While COVID 19 has negatively impacted the business, just like others, but we have continued to innovate. One of such innovations is our online stores, launched two months ago, to enable us to deliver goods to the customers’ doorsteps. The virtual stores have also increased our footprints in the market,” he added.https://tribuneonlineng.com/foodco-stretches-hands-of-fellowship-to-local-enterpreneurs/
In its bid to make quality and affordable consumer goods accessible to customers, FoodCo Nigeria Limited, a multi-channel retailer, has announced the launch of its first purpose-built convenience outlets, tagged, FoodCo Quick Shop, with two new outlets in Ibadan, Oyo State. This extends the brand footprints to 11 across the country. Speaking on the launch, Ade Sun-Basorun, Chief Executive Officer of FoodCo Nigeria Limited, said in a statement that FoodCo Quick Shops are designed to bring organized retail “closer home,” in order to address the challenges of limited options for top quality products customers typically contend with while shopping in neighbourhood stores. He said: “We are excited to announce the launch of FoodCo Quick Shops, our model neighbourhood convenience stores where community members can readily dash in for their everyday essentials such as groceries, fruits and vegetables, toiletries, meals and pastries. “We continue to make these investments, despite the challenging economic climate particularly in the face of the COVID-19 pandemic, because we are a proud Nigerian brand vested in the growth of the country’s organized retail sector. After 38 years of serving this market, we have come to share a bond with our customers and understand their yearning for easy access to the convenience and friendly service that organized retail offers, which also informs our strides,” he added. “Nigeria’s consumer goods ecosystem is constantly evolving and the huge working-class population, as well as the young demography amongst other factors, are springboards that are enabling sectoral growth of the retail space”
As part of efforts aimed at providing succour to vulnerable members of the society affected by the COVID-19 pandemic, FoodCo Foundation, the Corporate Social Responsibility (CSR) affiliate of FoodCo Nigeria Limited, has distributed care packages, comprising food items and essential supplies, to orphanages, widows as well as low-income households in Lagos and Ibadan. The gesture comes on the heels of an on-going initiative by the Foundation to provide daily refreshments for personnel of the Oyo State COVID-19 Emergency Response Team as well as a recent donation of medical equipment to the University Teaching Hospital, (UCH) Ibadan. Speaking on the motivation behind the donations, Ade Sun-Basorun, CEO of FoodCo Nigeria Limited and a Trustee of the Foundation, in a stattement said: “With the effects of the COVID-19 disease affecting various segments of society, low income households have been particularly hit as many have had their source of livelihoods disrupted. “ The United Nations estimates that over 1.6 billion people working in the informal sector where this group largely belongs, and which represents over half of the global workforce, have lost their source of livelihoods since the pandemic started. It is our intention, therefore, to support as many people as we can within the category in line with the overall mission of lessening casualties from the pandemic. “Also, we wish to use the opportunity of this donation to call attention to another vulnerable group, which is, the children in orphanages. Understandably, the economic impact of the pandemic has affected the flow of goodwill donations to them. While we acknowledge that these are challenging times, we will like to emphasize that the children need our support now, more than ever. We therefore appeal to corporate bodies and kind-hearted individuals who are able, to spare the much they can, to support these little ones”. He said the company “appreciates the efforts of the Oyo State COVID-19 Emergency Response Team who, like their counterparts across the country and globally, continue to do outstanding work at the frontlines, which informed our decision to supply them with daily refreshments. We thank you for the hard work and sacrifice you put in to ensure that this disease is contained so that we all can return to normalcy as soon as possible,” he added. Over 600 households in Elesan and Lafiaji, Eti-Osa Local Government Areas, in Lagos and Oke-Ado, Idi-Ishin and Odo-Ona in Ibadan, Oyo State, were reached by the initaitive. According to the statement, some of the beneficiaries of the FoodCo COVID-19 care packages include Tabitha Homes and Living World Mission Children’s Home orphanages as well as widows and Dabira Women’s Network.
As part of efforts towards combating the coronavirus (COVID-19) pandemic in Nigeria, FoodCo Foundation, the Corporate Social Responsibility arm of FoodCo Nigeria Limited, has donated medical equipment to the University College Hospital (UCH), Ibadan, Oyo State. According to a statement made available to THISDAY by the company, the Chief Executive Officer, FoodCo Nigeria Limited, Ade Sun-Basorun, said the gesture was in demonstration of the company’s commitment towards supporting the health sector in building capacity to meet the challenges posed by the disease which has become a global crisis. Speaking on the donation, Sun-Basorun hinted that on behalf of the company, it has seized this opportunity to salute the courage and dedication of medical personnel at UCH and the world who are in the frontline of the battle against the COVID-19. He stated that the world is going through a major challenge and now, more than ever, “we need the collaborative effort of all stakeholders in order to triumph.” “While we may be unable to join the medical community in the frontlines, this donation is a token of our commitment towards mitigating the effects of the disease even as the world works towards finding a cure. We are optimistic that with the continued and combined interventions of the various stakeholder communities including government, business and academics, our medical teams will be encouraged as they carry on in the battle until the virus is defeated,” he added. Receiving the donation on behalf of UCH, Head of Department, Stores, Dr. Akinmoladun Victor, expressed appreciation to FoodCo for the kind gesture, stating that it would provide relief both in easing some of the challenges confronting the hospital in providing effective care for patients and in the overall management of the disease. “We are grateful to FoodCo for this intervention because it is coming at a critical time in the fight against the coronavirus pandemic, particularly in Nigeria. We urge corporate bodies to emulate FoodCo by joining in the fight as it affects us all,” he said. Items donated include a patient monitoring machine, oxygen concentrator and suction machine.
FoodCo Nigeria Limited, a diversified consumer goods company with interests in retail, quick service restaurants, manufacturing and entertainment, has announced the introduction of its Same-day Home Delivery Service in Lagos. FoodCo Same-day Home Delivery Service offers an alternative shopping channel for customers who would rather shop from home, particularly as a precautionary safety measure in the face of the ongoing coronavirus (COVID-19) pandemic. Deliveries are guaranteed typically with two hours of customers placing their orders, which is the fastest of any available delivery service in Lagos. Chief Executive Officer, FoodCo Nigeria Limited, AdeSun-Basorun said the Same-Day Home Delivery Service is conceived as part of the brand’s civic responsibility in ensuring that Nigerians have seamless access to essential supplies even as they obey regulatory guidance to stay at home to contain the spread of disease. This is in addition to other COVID-19 Response measures taken by FoodCo including hourly cleaning of common areas and frequently used shopping items as well as maintaining social distancing in-store. He stated: “The FoodCoSame-Day Delivery Service is an easy-to-use, fast and convenient service for customers who would rather shop from the comfort of their homes. The service offering has been in development for some time but we made the decision to roll out quickly in response to customer anxiety over running out of supplies in view of the regulatory advice for people to stay home to stem the spread of the virus. “As a retail company, FoodCo falls within the category of essential services allowed to operate during this period to ensure that people have access to basic supplies. We would like to assure our customers that our outlets will remain open and that they can continue to depend on us for the affordable prices they have come to trust. “Additionally, customers in Lagos can now send their orders for hygienically prepared foods, groceries or household items to the dedicated WhatsApp number on our website and we will deliver their shopping right to their homes on the same-day, usually within two hours. Plans are also in top gear to roll out the Same-day Home Delivery Service in Ibadan.” FoodCo recently donated medical equipment to the University College Hospital (UCH), Ibadan, as part of its intervention towards promoting effective care for patients with the coronavirus. Items donated include a patient monitoring machine, oxygen concentrator and suction machine. As seen on Vanguardngr
Mr. Ade Sun-Basorun is Managing Director/ Chief Executive Officer, FoodCo Nigeria Limited, a diversified consumer goods company, based in Ibadan with network of branches in parts of Southwest, Nigeria. He speaks on how his company is responding to the coronavirus pandemic. Our first commitment is to the safety of our staff and customers at this particular time. We have taken significant actions to adjust our operations to account for this. That said, we see it as a civic duty that our customers continue to count on us for continuous access to quality food, toiletries and household essentials that they have come to know us for. So far, we have been able to deliver this, while keeping our full staff strength, working and earning their full salaries. Our hope is that the working environment and the climate allows us to continue to do that. That said, we recognise that the situation is fluid and we will have to continue to evaluate both our operations and all of the aspects of the operations as the situation continues to evolve. Steps taken thus far Suffice to say that we set up a special monitoring team as soon as the first case was confirmed in Nigeria. Fallout of this is a number of steps that we have implemented which includes daily screening of our staff and if any member of our team shows COVID-19 symptoms, they will be advised to immediately report to the NCDC after which we will continue remote monitoring of the case. Of course, before that, we have had series of orientation sessions with our team and part of the take-away is the deep cleaning process which we carry out hourly across every inch of our outlet including every surface too. Furthermore, we have restricted traffic into our outlet and we have suspended all activities in our entertainment centre. In response to fears of a shortfall in essential supplies, we have increased stock levels for high demand items across all FoodCo outlets. We are also launching a delivery service to allow customers receive products at home while staying safely isolated. This service has been launched in Lagos and will be rolled out in Ibadan shortly as well. As seen on TheNation
FoodCo Nigeria Limited, an indigenous diversified consumer goods company has announced the confirmation of Ade Sun-Basorun as substantive Chief Executive Officer of the firm. Following the confirmation, Sun-Basorun, who had hitherto been operating in an acting capacity, will now lead the growth and expansion drive of the brand. According to a statement, he replaces Sola-Sun Basorun, erstwhile CEO and founder, who assumes the position of Chairman of the company. Ade Sun-Basorun is a seasoned executive with experience leading business transformation at FoodCo, McKinsey & Company and General Electric (GE) in Nigeria, South Africa, Kenya and the US. He joined FoodCo in 2017 as an Executive Director and successfully repositioned the business from a supermarket-chain operation to a diversified consumer goods company with interests in retail, quick-service restaurants, manufacturing and entertainment. Growing from five outlets, FoodCo is now the largest supermarket chain in South-West Nigeria, outside Lagos, and employs more than 500 staff. The company was named the 2019 Multigenerational Business Leader of the Year at the inaugural edition of the Nigerian Business Leaders’ Awards organized by BusinessDay Media Ltd. Sunfresh Bread, from the stables of FoodCo Manufacturing, was also recently recognized as Africa’s Best Premium Quality Bread by the African Brand Congress (ABC). As seen on BusinessDayNG